Michael Bay, the director of the now top-grossing Hollywood film Transformers: Dark of the Moon, made the “intelligent” choice when he personally chose to team up with TCL as the film’s international promotion partner.
Bay, together with Paramount Pictures, handpicked TCL as the international promotion partner for Transformers: Dark of the Moon because of its creative and highly impressive innovations in Intelligent 3D TV technology.
According to Michelle Mao, President of TCL North America, the US subsidiary of TCL Multimedia, Inc. the cooperation with Paramount and Michael was not accidental. Early in the filming, Bay, who for the first time worked in 3D and known to be strict in choosing the film partner, has conveyed the clear message to Paramount that the partner’s idea should be in accordance with Transformers 3 — technology vanguard and creative.
“They had talked with TCL for many times and then made this important decision. I think that TCL’s idea of continuous innovation and the technological products has touched Paramount and Bay, therefore TCL became the only television partner of choice for Transformers: Dark of the Moon,” she noted.
Via TCL’s revolutionary 3D TV home technology, Transformers: Dark of the Moon – which featured the use of 3D live action with computer-generated imagery – was previewed by fans worldwide in high-definition images and superb digital surround audio.
TCL Group Executive, Brand Management Center Liangqi Chun told in a separate interview that TCL’s partnership in Transformers: Dark of the Moon’s main purpose is to promote its Intelligent 3D TV. “Being relatively new, the 3D technology needs a new marketing concept which will emphasize the interactive experience. “We need more young people to have an extraordinary sensory experience that the brand appeal and Transformers 3 match the tone.”
As Asia’s pioneer maker of premium home entertainment solutions, earning the exclusive promotional partnership rights for the sci-fi adventure film is a huge opportunity for TCL to break into the international market, particularly in the US. This step is deemed to signal similar creative tie-ups that will expand TCL’s high-definition 3D home technology advantage to households all over the world.
“We are extremely excited about TCL’s partnership with Paramount. It will create great exposure for our brand around the globe, said Mao.
In this third installment, the battle for supremacy begins anew as a mysterious event from Earth’s past erupts into the present day and threatens to bring a war so big that the Autobots, led by Optimus Prime, will not be able to save humankind. Caught up in the midst of the perilous war between rival alien robot tribes is Sam Witwicky (Shia LeBeouf), as he continuously finds himself in the middle of a life and death struggle between the Autobots and the Decepticons. Carly Spencer (played by model Rosie Huntington-Whiteley) meanwhile, debuts as LeBeouf’s new love interest.
Apart from new characters, Transformers: Dark of the Moon welcomes a new bigscreen villain in the form of Shockwave, a longtime Transformers character. Also back are John Turturro, Josh Duhamel and Tyrese Gibson, while John Malkovich, Frances McDormand and Patrick Dempsey also join in the cast.
The New York Times film critic A.O. Scott recently hailed Transformers: Dark of the Moon as “…among Mr. Bay’s best movies and by far the best 3D sequel ever…”
Rated PG-13 and released by United International Pictures through Solar Entertainment Corp., Transformers: Dark of the Moon is still shown in cinemas worldwide.