FitFlop gives a whole new meaning to walking

Regardless of age and ability, walking is undoubtedly one of the most enjoyable ways to keep fab and in tip-top shape; and just recently, a means to find new and lasting friendships. FitFlop, the world’s leading and award-winning wellness footwear brand, has stepped up the fun in fitness with its recent Fun Walk event at the Seaside, SM Mall of Asia.

Friendship walk. The FitFlop fun walk served as the perfect chance for online fans to personally meet, greet and interact with co-members.

Participated in by FitFlop online fans from all over, the fun walk served as the perfect chance to get together, as they get to personally meet, greet and interact with co-members. Provided with exclusive FitFlop shirts, the grounds of Seaside Mall of Asia also served as virtual cat walk for the fans as they do their fitness regimen wearing their favorite FitFlop footwear, which range from the classic Walkstar to the latest Frou High Summer designs.

As it was deemed to be a significant affair for all avid FitFlop fanatics, the fun walk turned out as an exciting and exhilarating day out with lots of food, pictures, camaraderie and smiles all the way from the start, finish and half-way points of the trail.

Joining them in their early morning walk was the team at FitFlop Philippines lead by brand manager Melody Nubla.

According to Nubla, the fun walk is deemed a successful event not just because of the fans’ strong show of support for the brand, but more of how it connected and fostered friendship among fellow fans who share many common interests. “Our fan page, FitFlop Philippines went beyond being just a typical “fan page”. It has established friendship and good relationships among its members.” Ties that bind. Deemed as a significant affair for all avid FitFlop supporters, the fun walk turned out as an exciting day of camaraderie among fellow fans.

“For our part, we actively interact with our customers, keeping them up to date with all the latest happenings and promotions. Fans are free to share their insights, post pictures and interact with other fans,” she said .

Nubla added that with the positive response of the fans, FitFlop Philippines is considering organizing more activities in Manila and other key cities and provinces in the country.

“We are looking forward to welcome more fans. Simply visit our official Facebook page at”  she noted.

Famous for its superb toning advantage and muscle workout, FitFlop footwear is built with the revolutionary Microwobbleboard midsole – the technology of which provides maximum support and ease to fitness while walking. Just recently, FitFlop has been awarded the prestigious Drapers ‘Footwear Brand of the Year’ award for 2011, edging out behemoth runner-up brands: UGG Australia and Converse, as well as niche brands Fly London and Melissa

FitFlop is exclusively distributed by the Primer Group of Companies. For list of authorized dealers, visit its fan page at